pembrokeshire profilingInstantAtlas_Free_Trial_Download

‘How Pembrokeshire County Council’s online and interactive data resource is helping to reduce ad hoc queries for information’


Pembrokeshire County Council has a long-held ambition to put data into the public domain in a usable and easily-understandable format. Much of this data has geographic information and it has been a natural development to use data visualisation.

Adam Crocker, GIS/Information Manager in the Policy & Corporate Planning department says the council collects a large volume of data covering crime, agriculture, democracy, deprivation, economic indicators, the environment, income, population and housing. In some cases the data goes back to 2005.

Getting started

Once the council had decided to use InstantAtlas the team set about creating Statistical Maps and Tables – the section of the council’s website devoted to data sharing. “We thought about everyone who would be using it from members of the public to council employees,” he says.

His first impression of InstantAtlas was that the ability to carry out analysis over time would be particularly helpful to users. The first report Adam worked on was job vacancies which used data such as claimants for Job Seeker’s Allowance and he said it was straightforward once he got the data from ONS and Nomis.

Meeting the need

The website was launched in January 2012 and allows users to interrogate statistical data relating to Pembrokeshire listed by various topics. Users click on either the map or the spreadsheet icon to display the dataset as an interactive map or a table, which can be downloaded as an Excel/CSV file. The majority of the data is recorded at Lower Tier Super Output Area (LSOA) level. Although there has been no official feedback, Adam says that people who have accessed the data have been very pleased with what they have seen. “We usually have calls from people asking questions as well as emails but since the site went live we have seen a significant drop in the number of queries coming directly to us. This means we can get on with other analysis.”

Future developments

Adam says the original intention was to take all the data the council collects and make it available online. The team is now focussing on adding other data so that Pembrokeshire’s Statistical Maps and Tables become the central source of all data for the county.

pembrokeshire profiling

Key benefits

  • The new site has led to a fall in the number of direct queries and is allowing the team to get on with other analysis
  • Having the data in a usable format on the website has helped the county council meet a strategic objective
  • Users can access a wide range of data and will hopefully contribute to improved customer satisfaction levels

Other InstantAtlas stories and reports from Wales

Creating Insight with Business - ‘Giving public and third sector organisations in Wales the insight to make better financial decisions using data visualisation’

Data Unit Wales - 'Meeting local community information needs with bilingual microsites'

InstantAtlas local authority stories and reports

Wigan Borough Partnership - delivering better intelligence with WISDOM

Cumbria Intelligence Observatory - Bringing consistency to statutory assessment through online data visualisation

Coventry City Council - ‘Developing a centralised information hub that gives LSP partners the intelligence they need’

Wolverhampton in Profile - How Wolverhampton’s Local Information System is driving consistency of data use and helping deliver evidence-based strategic planning

Trafford Council - Helping local communities in Trafford represent themselves and highlight their needs using an online interactive data hub - Watch Trafford's IAUC 2012 presentation

Staffordshire Data Observatory - Giving local strategic partners the data they need to make commissioning decisions in a customisable format

Liverpool PCT - How Liverpool PCT is using data presentation to improve access to its Joint Strategic Needs Assessment

Greater Merseyside Connexions Partnership - How data presentation is helping Connexions get a better understanding of hotspots for youth unemployment and training needs

For all the latest updates follow us on Follow InstantAtlas on Twitter

Photo Credit | Gareth Davies


Video Tutorials (hosted on YouTube)

InstantAtlas Essentials Training Playlist

InstantAtlas Desktop Tools Playlist

InstantAtlas Dynamic Reports Playlist

InstantAtlas Server Playlist

News and Articles


Arizona Department of Health Services | ‘Making data presentation meaningful when dealing with low rates of population density’


The Institute for Health Policy, School of Public Health, University of Texas | ‘Making data available to the community through easy-to-use data presentation tools’

Public Health Organization

Public Health Organization – ”Using data presentation to aid the policy-making process”