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Customer Data Mapping & Reporting Tools for Marketing Professionals

Build interactive and engaging InstantAtlas Dashboards and Reports with ExperianTM Mosaic Groups & Types

Developing a strategic marketing plan is one thing, putting it into practice is another altogether. You need to ensure your plan remains aligned with your organisation’s mission, vision and ultimately the corporate goals and objectives for stakeholders.


With customer profiling and analysis being a key component of your plan, you will need the right tools to deliver deep insights into where your target audiences are geolocated. Information gleaned will guide strategic decisions, determine the optimum allocation of resources and dictate how your organisation’s capabilities should be deployed to support customer acquisition efforts, enhance customer experience and meet the objectives set out in the strategic marketing plan.


InstantAtlas Online for Marketing Professionals is a solution that lets you the marketer take the initiative and start to explore your existing customer profiles through interactive maps, charts and tables.  All of these elements are delivered through highly engaging interactive dashboards and profile reports using Experian Mosaic Groups & Types. They are easy to create and you don’t need any special technical knowledge to use the tools.


In addition, InstantAtlas Online makes it easy for stakeholders to see regional and local patterns and trends in your target audience, providing essential evidence to support marketing initiatives, activities and tactics.


InstantAtlas Online is an ideal solution for professional marketers focused on market penetration, market development and new product development strategies for their organisations. You can upload your existing geo-code (e.g. postcode level) customer data and InstantAtlas Online will match and present on dashboards as Experian Mosaic Groups and Types.


InstantAtlas Online is a powerful tool that lets you the marketer analyse and understand your customer profiles against the industry standard consumer profile Mosaic Groups and Types.


Try out InstantAtlas for Marketing Professionals and see where your potential customers are located. Enhance your ability to precisely allocate marketing and organisation resources that support strategic decision making to attract new business opportunities.


Key Benefits


  • improve your market penetration rate
  • Increase the efficiency of scarce marketing resources
  • Improved compliance with organisational strategic marketing plans and objectives
  • Improve the performance, accuracy and returns of marketing campaigning and activities

InstantAtlas Online for Marketing Professionals starting from *£995

*TERMS AND CONDITIONS APPLY - Minimum contractual period one year

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