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Geconomy is a company that provides its clients with geo marketing, economic geographical analysis, multivariate statistical modelling and geostatistical research using leading GIS solutions and the latest scientific methods.
One of the organisations it has been working with is the German Red Cross. This is a national body with a federative structure of 19 regional branches and over 420 district branches. The Red Cross is involved in a number of activities which include the collection of donated blood throughout Germany. The Red Cross collects around 80 per cent of blood donations in the country.
Dr Thomas Fels, manager at Geconomy, spoke to us about the project and how it is likely to become a useful tool for increasing donations. He says the Red Cross has been looking for a way of identifying those areas where blood donation rates are lower than might be expected so that it can target its efforts to increase donations. Hospitals and healthcare providers are concerned about falling donation rates which is why this is such an important initiative.
Geconomy decided to use InstantAtlas to provide a visual insight into the data. There was a lot of information which in some cases went back to 1981. “We had access to data that was at regional and city level going back several decades,” he says. “This meant it had the potential to be very useful in terms of being able to make comparisons not only geographically but across a given time period.”
Thomas says that even though there was a large volume of data getting into a format that could be displayed in online reports using InstantAtlas was straightforward. Geconomy has now produced a series of reports that are being used internally by the Red Cross in a number of regional branches.
Meeting the need
Thomas says the reports have brought a new dimension to the analysis of donation rates and users are able to see spatial aspects they wouldn’t be able to get from a spreadsheet. “We know the project has been well-received and users are able to make the most of the reports by including exports visualizations into their internal presentations
Geconomy has been very pleased with the way InstantAtlas has been used in this project and Thomas believes it could be used by all regional branches of the German Red Cross. Thomas says it could also be applied to other Geconomy work in agriculture. For instance data visualization could help in the study of the milk market at regional level.
Other benefits are: