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The Nestlé Research Center is at the heart of fundamental scientific research and innovation within Nestlé. Its role is to drive science and technology, from basic nutrition and health research, to applied research for product development and application. The NRC supports all of Nestlé’s product categories with scientific and technological expertise. We spoke to Dantong Wang in Public Health Nutrition at the Research Center about its new Nutrition and Health Atlas.
How did you find out about InstantAtlas?
I was introduced to the InstantAtlas web mapping application by a colleague who had used it before. We tried it out and realised that InstantAtlas Server could help us present large amounts of data that we had compiled for our project. However, we also needed support with the branding and customized design which we discovered InstantAtlas Professional Services could also help with.
Why did you develop the Nutrition and Health Atlas?
It was developed because of a need for a user friendly website compiling nutrition and health indicators in different geographies. The database behind the website draws on national and international data sources and covers 190 countries and more than 500 indicators.
Who are the main users?
At the moment it is only accessible internally although our ambition is to make it accessible to the public. Our current focus is to make sure it is updated regularly and is user friendly.
What sort of feedback have you had?
Our internal users have found the Nutrition and Health Atlas website very helpful and they have used it to develop fact based booklets, educational materials and to support businesses. It is also used to provide a country-by-country overview of nutrition and health data.
Have you used the InstantAtlas support team?
Yes, we did contact the support team and they were very helpful because we needed to customise InstantAtlas Server, we also wanted to make sure the latest data was being linked to the maps.
What are the benefits of using InstantAtlas?
The combination of InstantAtlas Server and InstantAtlas Professional Services has helped us to develop a truly well-structured, easy-to-use website compiling a vast array of data which in turn helps colleagues at Nestlé in their daily work.
How InstantAtlas Professional Services helped Nestlé
Our Professional Services team started out with an initial design consultation with Nestlé. We then used the team’s web design expertise to create three design concepts and a global brand identity for the website. We also developed printed marketing material including brochure guides and promotional flyers for Nestlé. The website is hosted by InstantAtlas and we also provide an assets library service which enable Nestlé to retrieve and share creative collateral. The next step will be to use search engine optimisation (SEO) to expand the reach of the Nutrition and Health Atlas in 2016.
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